sports
business
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Legal services structured to build, protect, and grow value across the sports industry
ABOUT US
Since our inception, Brand Investment Law Firm has focused on delivering comprehensive legal services to athletes and their advisors, sports marketing and media companies, professional sports leagues and teams, and businesses involved in sports-related products and ventures. Our practice centers on advising, structuring, negotiating, and documenting complex transactions that support our clients’ business objectives and long-term growth.
We work closely with agents, financial advisors, executives, and other professional advisors to provide integrated legal support across the lifecycle of a deal — from strategy and risk assessment through execution and ongoing compliance. Our team brings a practical, business-oriented approach to legal problem-solving, ensuring that transactions are efficiently executed while protecting our clients’ interests.
At Brand Investment Law Firm, we view legal services as a critical component of value creation. Every matter we handle is designed to manage risk, preserve value, and position our clients for sustainable success within the evolving sports marketplace.
SERVICES
We provide the following legal services to help our clients achieve their business goals.
01
DEAL STRUCTURE COUNSEL
04
PUBLICITY RIGHTS LICENSING
07
EQUITY ENDORSEMENTS
02
NIL CONTRACT REVIEW AND COMPLIANCE
05
VENTURE CAPITAL/ANGEL INVESTMENTS
08
ENTITY AND FUND FORMATION
03
NIL COLLECTIVE LEGAL COUNSEL
06
PRIVATE EQUITY
09
OUTSIDE GENERAL COUNSEL SERVICES
LEADERSHIP
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George Scott Jr., JD, MBA
Managing Attorney
As the Managing Attorney at the Brand Investment Law Firm, George has over a decade of experience providing legal services to athletes and entertainers with respect to their business ventures and assisting them with developing, defining, and monetizing their brands. George also has extensive experience providing counsel for the formation and operation of NIL Collectives and Sport/Management Agencies. Utilizing his experience as a former Syracuse University football player, D1 football coach at Wagner College, and entertainment executive, he brings intimate knowledge and a practical approach to his practice. George spent several years with large law firms such as Maynard Nexsen, Womble Bond Dickinson, and, most recently, Greenberg Traurig, representing start-up and emerging tech companies and has vast experience advising venture capital and private equity funds and leading related transactions. George’s legal experience also includes serving as the Chief Legal Officer for an athlete-led bio-tech company. Prior to his legal career, he worked for Goldman Sachs Co.’s Senderra Funding. George is also a Managing Partner at Parca, LLC, a family investment fund that invests in sports related ventures. In addition, George is a minority owner of the NWSL’s Washington Spirit.
Danielle Scott
Managing Director
As Managing Director at Brand Investment Law Firm, Danielle oversees the firm’s operational management, ensuring that all business initiatives are aligned with the company’s strategic goals and Brand Investmentâ„ philosophy. She is responsible for coordinating teams, optimizing workflows, and implementing processes that maximize efficiency, scalability, and organizational effectiveness. Danielle brings extensive experience in business strategy, marketing, and sports operations. Her background as a D1 basketball player at the University of Delaware and a D1 coach at Wagner College, combined with her experience as a marketing executive and in collegiate and professional sports operations, provides her with a unique perspective on managing complex organizations and executing growth strategies. She plays a key role in aligning the firm’s operational capabilities with its client-facing objectives, ensuring seamless service delivery across all practice areas. Danielle holds a B.S. in Business Administration from the University of Delaware and an M.B.A in Marketing from Wagner College. Danielle is also a Managing Partner at Parca, LLC, a family investment fund that invests in sports related ventures. In addition, Danielle is a minority owner of the NWSL’s Washington Spirit.
